Loyally is a Dutch company that was founded in 2015. Loyally specializes in developing CTI integrations and customizations for telephony and CRM providers worldwide. They work with global enterprise SaaS companies such as Freshworks, SalesForce, AFAS, Dynamics, Topdeck, Zoho, Navision, and major telephony providers such as Genesys, Zendesk, RingCentral, Five9, and Broadsoft (now part of Cisco).

The Challenge: A Freshchat + WeChat integration for customers having a presence in Asia

Built for: Wavecell

The Big Hurdle

Around mid-2019, Freshworks was looking for a developer partner who supported WeChat as an integration channel. Many of our partners tried to give building…

A look back at the unprecedented year that was 2020 and looking forward to 2021.

“When will this pandemic be over?” was probably the most asked question of 2020.

There’s no doubt that 2020 was a year like no other. Earlier in the year, our world was struck by a pandemic that changed our lives in ways that none of us could have imagined. It radically altered most of our routines — the bedroom altered into a home office, Netflix was the new movie theater, normal hairstyles evolved into pandemic hairstyles😂, and whatnot. None of us had any idea how long we would be working remotely, although we suspected it would be for quite some…

The third edition of Freshworks Huddle was the largest ever and included sessions on Custom Objects and Omni Apps.

After hosting virtual Huddles in April and August earlier this year, it was time to call curtains on this year’s developer-focused events with another virtual Huddle to celebrate our developer community and take a peek at the exciting stuff coming up in 2021. Among the uncertainties that 2020 brought along, one was Zoom fatigue. Mindful not to make our developers sit through two days of Zoom events at the end of a long year, we came up with a power-packed ‘Mini’ Huddle — a one-day event, laser-focused on the most important developments.

A recap of what we covered during the…

Customers today expect every business to deliver a connected experience across channels and departments. This requires solving how we create a single platform for businesses to nurture their customers through their entire life journey — starting with acquiring them, closing deals, and then making them successful, so that they become your “customers for life”.

🚶‍♂️A Walk down the technology memory lane

Long long ago — all the way back in 2007 — people used the camera to click pictures, an Mp3 player to listen to music, a Motorola phone, and a GPS System. All these technologies were evolving separately. When…

After a successful virtual Huddle in April this year, we hosted another edition of Huddle on the 25th and 26th of August. Our developer community huddled together to explore and leverage the new developer platform features.

We began by committing this edition and showing our appreciation to all those working hard in the field to keep us safe.

An ode to the ones keeping us safe today.


We kicked off the event, providing a gist of the updates and additions to our developer resources — Crayons (our design library), Code recipes, and Custom Actions — Routing automation.

We had partners from across the world attending the sessions. We were…

Hello Everyone!!

A lot of you might know about Google I/O which is an annual developer conference. This event is usually extended to other cities and countries by the local developer groups, which predominantly is done by GDG. This year’s I/O extended in Chennai was organized by the GDG.

Ok, a little about what a GDG is and what they do. “GDGs are local group of developers who are specifically interested in Google products and APIs. Each local group is called a GDG chapter and can host a variety of technical activities for developers — from just a few people getting together…

“The IWD2019 summit”

When one hears this term it might be obvious for someone to think it is a community for women. Well that’s not the fact. Let me explain what Women Techmakers is and what it is for.

Women Techmakers is a program by Google Developers for women in tech. Women Techmakers is led by group of Techie women to empower other women in technology through community and resources. The community is open for men to participate too.

I will share my weekend experience with Women Techmakers. I was excited and was waiting for this event. I still remember when my friend…

At some point in your life as a programmer, a friend or colleague will tell you about a hackathon. You may imagine green code racing down a black background as someone frantically types at an ancient computer until they relax and say “I’m in,” but that’s not what will happen at your first hackathon.

At a hackathon, anywhere from a few dozen to several thousand programmers come together over a weekend to build the coolest stuff they can in 24–48 hours. There’s lots of food and free swag from companies, and at the end of the weekend, judges award prizes…

Juhi Singh

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